[BLOG] What is a copywriter?

Are you wondering: ‘What is a copywriter?’ — well, you’re in luck, as I’m a freelance copywriter myself, so I feel well-versed on the question.

You may have heard the words ‘freelance copywriter’ banded about a lot online, with offers of copywriting jobs sounding too good to be true with the promise of working from home.

A hell of a lot is spam, suggesting you could earn thousands a day sitting at home answering surveys and what not. This is not copywriting.

When travelling last summer, people would ask me what I did, and I’d reply: ‘I’m a freelance copywriter.’

‘What’s that then?,’ they’d often reply. Usually, it was followed by: ‘Is it to do with copyrighting, as in the legal profession?’

So, understandably so, there is a lot of disambiguation surrounding the word and the job.

What is a copywriter?

By Google’s dictionary definition, a copywriter is:

a person who writes the text of advertisements or publicity material.

Whilst kind-of true, this definition is very heavily-weighted towards its advertising and marketing parallels.

See, a copywriter doesn’t just write to advertise or publicise: they write for a number of reasons and purposes.

So, more broadly-speaking, I would define a copywriter as:

someone who crafts words, designed for a desired genre, audience and purpose.

It may sound like I’m nit-picking, but the role of a copywriter is something that is often overlooked in businesses. And, I feel that it’s because their purpose is often misunderstood.

So, what do copywriters do again?

A copywriter is someone who writes copy. In case you were wondering, copy is an archaic phrase from print journalism meaning content.

Not only might a freelance copywriter write content, but they will typically proof-read, re-write copy from another medium (e.g. brochure, existing website) or provide consulting on SEO (search engine optimisation), social media and editorial practice.

Whilst this is not an exhaustive list, as an established freelance copywriter in Manchester, I can provide you with all the above services for a fair price, should you wish to receive a quote.

Whether you’re after copy for: a brochure, leaflet, website, blog or press release; looking to communicate a message to a commercial or corporate audience; or hoping to attract, inform, entertain or persuade, I’m your man.

If you’d like, you could even check out some of my previous copywriting work and testimonials before hiring me.

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