Specialist Skills

  • SEO Copywriting (Search Engine Optimisation) – 7 Years, Advanced

    Experience freelance copywriting for an eclectic range of audiences from fashion to technology, games to leisure and travel. I’ve worked on commercial and corporate copy for both public sector to private sector organisations, in-house and agency-side. Offer SEO copywriting services in compliance with the latest Google Panda, Penguin and Hummingbird updates. Experience writing press releases, blog posts, news articles, magazine features and website copy.

  • HTML, CSS & PHP – 6 Years, Intermediate

    Built four charity websites as part of my undergraduate dissertation, as well as a further two whilst on my masters degree. Web Editor for ShefLife and SteelData in my post-graduate year in Sheffield – both websites notching over 3,000 views in just 30 days.

  • Tech reporting – 2 Years, Intermediate

    Current focus on app reviews (offline, online and mobile-based). Active interest in tech start-up features and cyber crime on my website, SteelData. Pioneered the Technology section at ForgePress.

  • Data journalism and infographics – 2 Years, Intermediate

    Drawn infographics and interactive KML maps (using open data) on anything from football to local elections, cycling accidents to Olympic medals. Premier League transfer spend infographic retweeted by The Guardian Datablog to over 20,000 followers (Feb 2012).

  • Social media marketing – 4 Years, Intermediate

    Red Letter Days supercar competition ran at which saw Twitter followers break the 2,000-mark, Facebook fans smash 1,500, and social traffic rocket by thousands of visits. Ran a number of successful social media marketing campaigns with ShefLife and SteelData, achieving thousands of click-throughs.

  • Adobe Photoshop – 6 Years, Intermediate

    Sound working knowledge used to design exciting and engaging infographics, as well as magazine page designs.

Work Experience

  • SEO & Content Exec – Cube3 – 2015 – 2016

    • Worked amongst the Comms team delivering strategies to boost organic, direct, paid search, social and email traffic for brands including Revolution, Revs de Cuba and Cash Generator
    • Identified opportunities to increase website traffic and reported on website analytics
    • Successfully grew organic traffic by 12% in Revolution’s Christmas 2015 campaign (v. 2014)
    • Brought on new business in delivering sales pitches to new lifestyle and leisure brands
    • Delivered SEO workshops and training in a consultative capacity

  • SEO & Digital Marketing Exec – – 2013 – 2015

    • Webmaster role, auditing links, researching keywords & monitoring traffic via Google Analytics
    • Employed a successful link-building strategy, resulting in over 8,000 organic site visits a month
    • Over 45% lead generation (car valuations and bookings) from organic and direct sources
    • Social media following increased to 2,000+ Twitter followers and 1,600+ Facebook fans following a successful Red Letter Days supercar track day competition
    • Subscribed affiliates as an advertiser resulting in over 1,000 site visits a month, and made money as an affiliate publisher off the back of weekly deals newsletters

  • Freelance Copywriter – (RetailMeNot UK) – 2009 – 2015

    Reporting to Publishing Editor and responsible for:
    (a) Writing, editing and proofreading new content for the voucher codes website
    (b) Writing page titles and page descriptions for merchants, using Google SEO techniques and following house style

  • Head of Web Journalism – – 2011 – 2012

    Responsible for the MatchChat blog:
    (a) Uploading, writing and managing the blogs/CMS and organising regular writers
    (b) Engaging in social media activity and improving Google SEO for the website

  • Sports Reporter – Press Association – July 2012

    Worked alongside the sports division and responsible for:
    (a) Writing copy for the Sports Live, Football24 and features desk using Jazbox CMS
    (b) Video stats analysis and live blogging sports games

  • Reporter – Manchester Evening News – April 2012

    Worked alongside the MEN online team, responsible for:
    (a) Researching news, statistics and sources and writing news stories
    (b) Arranging and conducting interviews
    (c) Social media engagement and live blogging

  • Reporter – – 2011-2012

    (a) Regular writer for news, lifestyle and travel, and sport sections
    (b) Pioneered the technology section


  • University of Sheffield – 2011 – 2012

    MA Web Journalism (BJTC) – Merit

    A BJTC-accredited one year Web Journalism Masters course at an award-winning journalism school. Core modules included researching news, law for journalists, ethics and regulation, understanding the institutions of government, global and online journalism.
    Summer dissertation project titled: ‘Exploring open data, data journalism and technology reporting’ (75%). Built Sheffield’s first and only local tech news website, SteelData, amassing over 3,500 views in its first month and ranking 6th in Google rankings for ‘tech start-ups Sheffield’.
    Web Editor for Sheffield’s lifestyle webzine, ShefLife, achieving over 3,000 views in 30 days. Regular writer for the university’s ForgePress newspaper, pioneering the Technology section.
    NCTJ Essential Law (A), Court Reporting (A), Public Affairs (B) and 60wpm Shorthand.

  • University of Sheffield – 2008 – 2011

    BSc Enterprise Computing (Information Technology Management for Business) – 1st Honours

    A three year multi-disciplined computer science course, blending business management, mechanical engineering and mathematics with computing at a top 10 computer science department. Supported by the Department for Education’s eSkills UK and endorsed by worldwide blue-chip technology firms, from Cisco to IBM.
    Learnt elements of systems analysis and design, human computer interaction, database technology, mainframe computing and undertook a number of client-driven software projects, as well as working within the country’s first university-run software development company, epiGenesys.
    Final year dissertation focused on: ‘Exploring human generosity using social networking designs and techniques’ (75%). Built four websites to form my online experiment, investigating whether social networking features affected altruism.

  • Cheadle and Marple Sixth Form College – 2006 – 2008

    4 A Levels: Mathematics (A), English Language (A), Media Studies (A), Applied ICT (B)

    Achieved a grade ‘A’ in A Level Mathematics in one year and became Editor of the College Magazine. Also, learnt juggling and circus skills.